Getting your marketing right is crucial to the success of your business. To grow and to thrive, you need to identify potential customers, understand what they want and need and target them with appropriate products or services.
This course introduces basic marketing theory, including the "Four Ps" - product, price, place and promotion. It explores the ways in which effective marketing can win loyal customers for your business. You’ll learn how to segment your customer base and how to analyse the strengths, weaknesses, opportunities and threats facing your business. You’ll also be shown how to select an appropriate marketing strategy to identify, anticipate and satisfy customer needs profitably.
Course code: 100594SM158