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Managing customer service (ILM Unit M3.08)

The success of any business begins and ends with the customer. And as today’s customers are more sophisticated, better informed and have higher expectations of a business and its products than ever before, it’s crucial that you deliver a level of customer service that exceeds expectation.

This course will help you to develop a more customer-focused attitude so that you can be confident of retaining your existing customers and winning new ones from your competitors. You’ll explore the key aspects of effective customer service to help you build long-term relationships with your customers. You’ll find out how to set customer service standards, policies and procedures, how to resolve customer complaints successfully and how to ensure your customer service policies comply with current consumer legislation.

Course code: 100594SM131