Developing a deeper understanding of who your customers are and what they need from your products or services will give your business a valuable competitive advantage. Research questionnaires are an important first step in identifying and satisfying those needs.
This course will give you new skills to get closer to the people who use your product and service. You’ll learn how to design a market research questionnaire, explore different ways to conduct a research programme and develop the skills you need to analyse and interpret the research results.
Course code: 100594SM085