Marketing
Effective Communication is absolutely crucial in any business. Whether it's dealing with customers, clients or colleagues, it can have a major impact on your business success.
Courses marked with this icon are available to buy online from learndirect business.
Marketing 
This course introduces the key principles of marketing and shows how you can apply them within your business. (3 hours) available to buy online...
Marketing
This course explains the "Four Ps" of marketing - product, price, place and promotion - and explores the ways in which effective marketing can win loyal customers for your business. The learner will be shown how to analyse the strengths, weaknesses, opportunities and threats facing a business and how to select an appropriate marketing strategy to identify, anticipate and satisfy customer needs profitably. (5 hours) full details...
Steps To Success - Professional Sales Skills 
This useful and practical course provides an insight into how and why a customer buys. It also covers key techniques which can help participants to improve their sales skills and win more business, to increase the profitability of their organisation. (8 hours) available to buy online...
Marketing for managers (ILM Unit M3.35)
You might have the best product or service in the world, but if people don’t know about it, you don’t have a business. Effective marketing is essential for any business to grow and sustain itself. (5 hours) full details...
eMarketing for businesses 
This course explains how to market a product or service online. It builds understanding of e-marketing processes and technologies, including the legal implications of selling online. (30 minutes) available to buy online...
Communications Media
There are many ways to communicate at work - telephone, fax, face to face conversations, letters, e-mail, the Intranet - even video conferencing. Communications Media will help you to identify the main communications options available to you at work, to assess the strengths and weaknesses of each one and to choose the most effective medium in any given situation. (3 hours) full details...
Marketing – Unleashing the Potential of your Business 
This course provides an introduction to marketing and the importance of developing a customer focussed approach. It offers a basic overview of marketing concepts and principles, which will introduce employees to the skills they need to develop, deliver and promote the right product at the right price and the right time. (5 hours) available to buy online...
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